Overview
The programme gathers makers from separate disciplines, so its imagery had to perform twice over: lend every entry a shared spine while allowing each contribution to remain distinct.
The response was a compact founding idea — a restrained palette, a recurring framing method and a typographic tone — written plainly enough for any collaborator to apply unsupervised.
- Founding idea, framing method and usage notes
- Guidance across makers and placements
- Closing edit prepared for print and screen
- Client
- Cultural initiative
- Scope
- Visual Concept
- Details
- Cultural
- Services
- Art Direction, Visual Concepts
- Year
- 2025
One language, many hands
Study began with the programme's existing output — posters, records, social fragments — distilled into a repeatable essence. Trials ran on authentic contributor material rather than staged mock-ups, so the framework earned trust before launch.
Stewardship stayed deliberately light: open office hours, a one-page crib sheet and a closing review of each release kept standards firm without slowing makers.
“Everyone began from the same page — the outcome feels collective without feeling identical.”
